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Strategic development management currently does not fully meet the needs of the enterprise. One of the reasons is that strategic development methods are not ideal and not developed from the standpoint of their practical application. As a consequence, the results of their application are unsatisfactory. The purpose of this article is to improve approaches to the strategic development management of the enterprise. The authors examine in detail the concept of strategic development of the enterprise. In the course of the study, a scheme of the strategy formation process was developed, which allows establishing the relationship of its main structural elements. It is revealed that the organization of service activities of enterprises is still focused on service, rather than the product itself. It is established that the lack of innovation, outdated range and the inability of enterprises to respond quickly to changes in the market environment are the main reasons for the fall in demand for products.
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