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THE INFLUENCE OF CELEBRITY ENDORSEMENT IN RESTAURANT PRODUCT PURCHASE DECISIONS MAKING
12 references·0 citing·47 second hop
THE INFLUENCE OF CELEBRITY ENDORSEMENT IN RESTAURANT PRODUCT PURCHASE DECISIONS MAKING (2020)THE INFLUENCE OF CELEBRITY ENDORSEMENT IN…Celebrity Brand Ambassador and e-WOM as Determinants of Purchase Intention: A Survey of Indonesian Celebrity Cake (2020)Celebrity Brand Ambassador an…Y and Z Generations at Workplaces (2016)Y and Z Generations at Workpl…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions (2016)Celebrity endorsements: Influ…Word of mouth and interpersonal communication: A review and directions for future research (2014)Word of mouth and interperson…METODE PENELITIAN Kuantitatif, Kualitatif dan R&D (2014)METODE PENELITIAN Kuantitatif…STORE ATMOSPHERE PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TEXAS CHICKEN MULTIMART II MANADO (2013)STORE ATMOSPHERE PENGARUHNYA …Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention (2011)Effects of Multiple Endorseme…Celebrity endorsement, brand credibility and brand equity (2011)Celebrity endorsement, brand …Who endorses whom? Meanings transfer in celebrity endorsement (2010)Who endorses whom? Meanings t…Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising, Promotion, and O…Building the buzz in the hive mind (2004)Building the buzz in the hive…Self-Reports in Organizational Research: Problems and Prospects (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Celebrity endorsements: a literature review and research agenda (2016)The Handbook of Social Psychology (1969)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. 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References

  • 2014METODE PENELITIAN Kuantitatif, Kualitatif dan R&D14,569 cited
  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
  • 2014Word of mouth and interpersonal communication: A review and directions for future research1,466 cited
  • 2011Celebrity endorsement, brand credibility and brand equity787 cited
  • 2016Y and Z Generations at Workplaces682 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 2016Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions359 cited
  • 2010Who endorses whom? Meanings transfer in celebrity endorsement177 cited
  • 2004Building the buzz in the hive mind168 cited
  • 2011Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention163 cited
  • 2020Celebrity Brand Ambassador and e-WOM as Determinants of Purchase Intention: A Survey of Indonesian Celebrity Cake27 cited
  • 2013STORE ATMOSPHERE PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TEXAS CHICKEN MULTIMART II MANADO22 cited

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