The Criticizing Strategies by the National Campaign Team (TKN) and the National Winning Agency (BPN) in the 2019 Presidential Election Debate

Abstract

This research was motivated by the dominant use of criticism by TKN and BPN in the 2019 Presidential Election Debate.Therefore, this research aims to: (1) uncover the types of criticizing strategies used by TKN and BPN, and (2) to explain and describe the use of criticizing strategies in the 2019 Presidential Election Debate.The source of this research data was the verbal utterances sourced from the 2019 Presidential Election Debate video.The data was collected by downloading the debate video on YouTube, then it was transcribed.Based on the listening and the note technique, TKN and BPN's utterances which were criticized were identified, then it was classified and analyzed based on the research objectives.Based on the results of the data analysis, it was found that the TKN and BPN used three types of criticizing strategies, namely direct, indirect, and mixed criticism.From the 182 data found, there were 107 data which were direct criticism, 64 data which were indirect criticism, and 11 data which were mixed criticism.The use of direct strategy is more dominant, in three main forms, which were negative evaluation, statement of the problem, and rejection.Therefore, the criticizing strategy used by TKN and BPN in the 2019 Presidential Election Debate is more explicit in the forthright form, so that it looks more accentuating the lack of opponents, even dropping the opponents; on the other hand, it further reveals the greatness of the party itself, so that it is impressed to take political advantage.

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