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The effects of transforming mobile services into mobile promotions · Study

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ArticleThe effects of transforming mobile services into mobile promotions

Jung‐Kuei Hsieh2020

Article2020

The effects of transforming mobile services into mobile promotions

Jung‐Kuei Hsieh

22 citations·0/0 files stored·Journal of Business Research

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Customer Service Quality and Loyalty Digital Marketing and Social Media Technology Adoption and User Behaviour

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Structural equation modeling in practice: A review and recommended two-step approach.2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2018When to use and how to report the results of PLS-SEM 2015A primer on partial least squares structural equation modeling (PLS-SEM)2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It

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Details

Year2020

Typearticle

Published2020-09-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations22

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.jbusres.2020.08.033

openalex_workW3081684664

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