Hedonic Shopping Motivations and Obsessive–Compulsive Buying on the Internet

A. J. Ali · Ashfaque Hussain

44 citations0/0 files storedGlobal Business Review

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

This article examines the relationship between online hedonic shopping motivations and obsessive–compulsive buying of online buyers. The useable data of 503 respondents are analysed through structural equation modelling (SEM). The results indicate that online buyers exhibit adventure seeking and idea shopping, which have a positive effect on obsessive–compulsive buying, whereas role shopping and value shopping are found to be negatively significant to obsessive–compulsive buying. Surprisingly, gratification seeking and social shopping are found to be insignificant. The implications of the study for researchers and managers are discussed.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988On the Evaluation of Structural Equation Models 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 2003Hedonic shopping motivations 1991Measuring the hedonic and utilitarian sources of consumer attitudes 1987The Buying Impulse

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