E-Commerce in India, Opportunities and Challenges

Ramandeep Saini et al. Dr. Ramandeep Saini et al.

6 citations0/0 files storedInternational journal of mechanical and production engineering research and development

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E-commerce and Technology Innovations Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

Abstract

Electronic commerce is commonly written as E-commerce.It is the transaction of buying and selling products online.E-Commerce makes use of several technologies such aselectronic fund transfer, online transaction, electronic data interchange and inventory management system.E-Commerce is growing at a faster pace as it strengthens their websites offering consumer security and privacy.The E-Commerce industry seems to show faster growth in India in the last few years.Customers are becoming more aware and internet users are increasing day by day.This paper tries to study the present scenario of E-commerce in India, growth and opportunity booster factors towards the development of Ecommerce and barriers for E-commerce in India.

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