this work references cited by second hopReferences
- 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
- 1993Cultures and Organizations: Software of the Mind.17,690 cited
- 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology115,720 cited
- 2018Culture's Consequences5,455 cited
- 1999동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997)1,883 cited
- 1990Consumer Behavior and Marketing Strategy1,768 cited
- 1999A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness1,281 cited
- 2000A framework for marketing management1,118 cited
- 2005Global marketing and advertising: understanding cultural paradoxes813 cited
- 2001The role of national culture in international marketing research810 cited
- 2010The Hofstede model718 cited
- 2002Convergence and divergence in consumer behavior: implications for international retailing657 cited
- 2005Brands as Signals: A Cross-Country Validation Study644 cited
- 1983Methodological and Theoretical Issues and Advancements in Cross-Cultural Research619 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work