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The Strategic Effects of Trademark Protection
16 references·16 citing·44 second hopsampled
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(1992)Sunk Costs and Market Structu…A Model of Growth Through Creative Destruction (1992)A Model of Growth Through Cre…The Impact of New Product Introductions on the Market Value of Firms (1991)The Impact of New Product Int…A Model of Growth Through Creative Destruction (1990)A Model of Growth Through Cre…Premiums for High Quality Products as Returns to Reputations (1983)Premiums for High Quality Pro…The Role of Market Forces in Assuring Contractual Performance (1981)The Role of Market Forces in …Economic Welfare and the Allocation of Resources for Invention (1962)Economic Welfare and the Allo…The Theory of Monopolistic Competition (1957)The Theory of Monopolistic Co…The Theory of Monopolistic Competition (1934)The Theory of Monopolistic Co…The technological uniqueness paradox (2025)The technological uniqueness …Measuring Intangible Capital with Market Prices (2024)Measuring Intangible Capital …Trademarks and the cost of equity capital (2023)Trademarks and the cost of eq…Off the mark? What we (should) know about the bright and dark sides of corporate trademark practices (2023)Off the mark? What we (should…Staggered boards and product innovations: Evidence from Massachusetts State Bill HB 5640 (2022)Staggered boards and product …How IPO firms' product innovation strategy affects the likelihood of post-IPO acquisitions? (2022)How IPO firms' product innova…Firms’ sustainability, financial performance, and regulatory dynamics: Evidence from European firms (2022)Firms’ sustainability, financ…Brand equity and corporate debt structure (2022)Brand equity and corporate de…Trademark and IPO underpricing (2021)Trademark and IPO underpricingQuick or Broad Patents? Evidence from U.S. Startups (2021)Quick or Broad Patents? Evide…Composite value index of trademark indicators: A market value analysis using Tobin's Q (2021)Composite value index of trad…Is social capital associated with corporate innovation? 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References

  • 1962Economic Welfare and the Allocation of Resources for Invention8,931 cited
  • 1992A Model of Growth Through Creative Destruction7,458 cited
  • 1990A Model of Growth Through Creative Destruction5,637 cited
  • 2003Enjoying the Quiet Life? Corporate Governance and Managerial Preferences3,773 cited
  • 1981The Role of Market Forces in Assuring Contractual Performance3,652 cited
  • 2001The NBER Patent Citation Data File: Lessons, Insights and Methodological Tools3,537 cited
  • 2017Technological Innovation, Resource Allocation, and Growth*2,445 cited
  • 1983Premiums for High Quality Products as Returns to Reputations2,325 cited
  • 1957The Theory of Monopolistic Competition2,122 cited
  • 1934The Theory of Monopolistic Competition1,569 cited
  • 2009The Effects of Entry on Incumbent Innovation and Productivity1,073 cited
  • 1992Sunk Costs and Market Structure: Price Competition, Advertising and the Evolution of Concentration.751 cited
  • 1991The Impact of New Product Introductions on the Market Value of Firms587 cited
  • 2004Trademarks as an indicator of innovation and industrial change571 cited
  • 2005Investment Bank Reputation and the Price and Quality of Underwriting Services

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551 cited
  • 2006Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding520 cited
  • Cited by

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    • 2020Consolidating Product Lines via Mergers and Acquisitions: Evidence From the USPTO Trademark Data46 cited
    • 2019Measuring Intangible Capital with Market Prices44 cited
    • 2021Quick or Broad Patents? Evidence from U.S. Startups39 cited
    • 2022Brand equity and corporate debt structure30 cited
    • 2020Corporate finance, industrial organization, and organizational economics28 cited
    • 2021Trademark and IPO underpricing26 cited
    • 2022Staggered boards and product innovations: Evidence from Massachusetts State Bill HB 564024 cited
    • 2023Trademarks and the cost of equity capital20 cited
    • 2022How IPO firms' product innovation strategy affects the likelihood of post-IPO acquisitions?15 cited
    • 2023Off the mark? What we (should) know about the bright and dark sides of corporate trademark practices13 cited
    • 2025The technological uniqueness paradox8 cited
    • 2021Composite value index of trademark indicators: A market value analysis using Tobin's Q5 cited