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Dynamic generic and brand advertising decisions under supply disruption

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References

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2017Ripple effect in the supply chain: an analysis and recent literature907 cited
2015OR/MS models for supply chain disruptions: a review862 cited
2020Research opportunities for a more resilient post-COVID-19 supply chain – closing the gap between research findings and industry practice851 cited
2017Literature review on disruption recovery in the supply chain698 cited
2019Does the ripple effect influence the bullwhip effect? An integrated analysis of structural and operational dynamics in the supply chain357 cited
2012Supply chain coordination through cooperative advertising with reference price effect334 cited
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2019Ripple effect modelling of supplier disruption: integrated Markov chain and dynamic Bayesian network approach253 cited
2020Competitive pricing of substitute products under supply disruption244 cited
2009Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies242 cited

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2008

Demand disruption and coordination of the supply chain with a dominant retailer

209 cited

2003Retail promotions with negative brand image effects: Is cooperation possible?203 cited

2014Optimal distribution (re)planning in a centralized multi-stage supply network under conditions of the ripple effect and structure dynamics176 cited

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