Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen Kedai “Pesenkopi” di Kota Malang

Siti Saniah · Bambang Yudi Ariadi · Harpowo Harpowo

6 citations0/0 files storedAgriecobis Journal of Agricultural Socioeconomics and Business

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Abstract

The purpose of this study are as follows: 1. To find out the quality of products to consumers satisfaction Pesen Kopi Malang 2. To find out the brand of consumer satisfaction Pesen Kopi Malang 3. To find out loyalty to consumers satisfaction Pesen Kopi Malang. This research was conducted at Malang Coffee Pesen Coffee Shop in January-February 2020. The type of data used in this study is quantitative data obtained from the distribution of questionnaires. The sampling technique is using accidental sampling. Sampling amounted to 75 respondents. Data collection techniques are primary data and documentation. Data analysis methods used were validity and reliability tests, to analyze the PLS Warp. The results of the path coefficients and P values on customer satisfaction are only variables X3 (loyalty) which are significant, that is <0.001 <0.05 and X1 (product quality), X2 (brand) is not significant.

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2011Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan dalam Membentuk Loyalitas Pelanggan 2019Analysis of Mediation Effect Of Consumer Satisfaction On The Effect Of Service Quality, Price and Consumer Trust On Consumer Loyalty 2009Pengaruh Kualitas Layanan, Kualitas Produk dan Nilai Nasabah Terhadap Kepuasan dan Loyalitas Nasabah Bank Mandiri 2019PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN 2019Factors Affecting Customer Loyalty in Products 2017PENGARUH KUALITAS PRODUK DAN LAYANAN TERHADAP LOYALITAS PELANGGAN COFFEE SHOP 2013Pengaruh Citra Merek Terhadap Loyalitas Konsumen 2013Analisa Pengaruh Kualitas Layanan, Brand Image, Dan Atmosfer Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening Konsumen Kedai Deja- Vu Surabaya

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