How Technology Acceptance Model TAM)Factors of Electronic Learning Influence Education Service Quality through Students' Satisfaction

Mar’atus Sholikah · Sutirman Sutirman

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Technology Adoption and User Behaviour Educational Technology and E-Learning Technology-Enhanced Education Studies

Abstract

The objectives of the study is figuring out of the results of adoption of electronic learning systems (BeSmart) using Technology Acceptance Model (TAM) factors and servqual models to measure the education services. The data was obtained using SEM with AMOS 2.4. From the findings of the study, note that EoU and U of electronic learning systems hava a positive and significant effect on ESQ through student satisfaction. These findings contribute to university management to understand that service quality needs to pay attention to Ease of Use, Usefulness, and student satisfaction. This research provides insights into the importance of improving the quality of service in education and students' satisfaction, especially in the provision of service in learning and teaching field. As such, the study has implications for teaching and learning practice in higher education institution, and suggests recommendations for further research.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2006Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review 1996Empirical Evaluation of the Revised Technology Acceptance Model 2006A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects 2001An empirical analysis of the antecedents of electronic commerce service continuance

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