Theory Acceptance Model and Purchase Intention in Online Shopping

Nova Adhitya Ananda · Muhammad Nur Fietroh · Mikhratunnisa Mikhratunnisa · Reza Muhammad Rizqi

12 citations0/0 files storedAnnual Conference on Education and Social Sciences (ACCESS)

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

This study aims to analyze the effect of Theory Acceptance Model (TAM) on Purchase Intention. The analysis technique used in this study is the Structural Equation Model (SEM).With a total of 200 respondents.The results showed that the perceived ease of use influences customer's perceived usefulness, trust and purchase intention.Perceived usefulness influences customer's benefit and purchase intention.Benefits do not affect the purchase intention.A customer's trust influences customer's perceived usefulness and purchase intention.From the results of the sobel test it was also found that perceived usefulness and trust were mediating variables.

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References

1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model 2012The Theory of Planned Behavior 2009Overview of the Technology Acceptance Model: Origins, Developments and Future Directions 2018Structural Equation Modeling with lavaan 2006The Emerging Digital Economy 2013A comprehensive model of the effects of online store image on purchase intention in an e-commerce environment

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2024Pilot Study on Consumer Preference, Intentions and Trust on Purchasing-Pattern for Online Virtual Shops 2024Incorporating Multiple Linear Regression in Analysing Factors Influencing Consumers Purchase Intention for Online Shopping in Malaysia 2022Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic

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