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• 2007Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance222 cited
• 2009E‐commerce usage and business performance in the Malaysian tourism sector: empirical analysis202 cited
• 2011The impact of E-marketing use on small business enterprises' marketing success181 cited
• 2003The role of the Internet in new product performance: A conceptual investigation54 cited
• 2008The effect of e‐commerce on the integration of IT structure and brand architecture32 cited
• 2003Marketing Challenges in E-Banking: Standalone or Integrated?27 cited
• 2020The Importance of ICT Adoption in Manufacturing Sector: An Empirical Evidence on SME Business Performance22 cited
• 2020Antecedents and Impact of E-commerce Adoption among New Venture Firms: Evidence from Tourism and Hospitality Industry17 cited
• 2004Unique marketing challenges at the frontiers of technology: an integrated perspective17 cited
• 2006The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Structure, and their Interrelations14 cited
• 2025Revitalizing SMEs’ performance: unleashing the dynamics of Technology-Organization-Environment factors for M-Commerce adoption8 cited
• 2024Measuring the Impact of E-Commerce on the Economy2 cited