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Advertising in health and medicine: using mass media to communicate with patients

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References

2019MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL937 cited
2009Take Two Aspirin And Tweet Me In The Morning: How Twitter, Facebook, And Other Social Media Are Reshaping Health Care821 cited
1986Ogilvy on Advertising315 cited
2004Effective Advertising: Understanding when, how, and why Advertising Works228 cited
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2017Hospital Marketing and Communications Via Social Media68 cited
2017Adaptive reuse in the healthcare industry: repurposing abandoned buildings to serve medical missions34 cited
2017Advancing indigent healthcare services through adaptive reuse: repurposing abandoned buildings as medical clinics for disadvantaged populations15 cited

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2021Impact of Facebook and Newspaper Advertising on Sales: A Comparative Study of Online and Print Media29 cited

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