The Impact of Temporal Trajectories of Emotional Experience on Blood Donor Return

Anne van Dongen · Lisa A. Williams · Barbara Masser · Nancy Briggs · Amanda Thijsen · Tanya E. Davison

10 citations0/0 files storedAnnals of Behavioral Medicine

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Blood donation and transfusion practices Nonprofit Sector and Volunteering Organ Donation and Transplantation

Abstract

BACKGROUND: Despite recognition that blood donation is an affectively poignant process, many aspects of donors' emotional experiences and their consequences remain unexamined. PURPOSE: This study tracked the donor's experience of several positive and negative emotions live as they arose during the donation process and tracked the impact of that experience on donor return. METHODS: New whole blood donors (N = 414) reported their experience of 10 positive and 10 negative discrete emotions before, during, and after donation. Return behavior of these donors and a business-as-usual control group was tracked over the next 6 months. RESULTS: In total, 46.4% of participants and 43.2% of the control group returned to donate within 6 months. On the basis of established relevance to blood donation and statistical considerations, group-based latent trajectories of three emotions (joy, calm, and stress) were modeled over time, revealing five classes of emotion trajectories. A trajectory of low/increasing joy and calm and high/decreasing stress was associated with significantly lower probability of return (preturn = .28, 95% confidence interval [CI] = 0.20, 0.38) relative to all but one other trajectory group and the control group. A trajectory of medium-high/increasing joy, high calm, and low/decreasing stress was associated with a significantly greater probability of return (preturn = .59, 95% CI = 0.49, 0.69) relative to two other trajectory classes and the control group. CONCLUSIONS: By identifying blood donors' emotion trajectories over time and the impact of those trajectories on return behavior, this research paves the way for the development of effective emotion-focused interventions to boost retention.

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2003What good are positive emotions in crisis? A prospective study of resilience and emotions following the terrorist attacks on the United States on September 11th, 2001.2014Handbook of emotion regulation 2011Further evidence for mixed emotions.2007Future‐oriented emotions: conceptualization and behavioral effects 2013Affective science and health: The importance of emotion and emotion regulation.2012Some feelings are more important: Cognitive attitudes, affective attitudes, anticipated affect, and blood donation.2018Affective Determinants of Health Behavior 2008Asking questions changes behavior: Mere measurement effects on frequency of blood donation.

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