Article2020

Nanostores: Emerging Research in Retail Microbusinesses at the Base of the Pyramid

Rafael Escamilla · Jan C. Fransoo · Christopher Mejía‐Argueta · Josué C. Velázquez-Martínez · Miguel Gastón Cedillo‐Campos

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Innovation and Socioeconomic Development Entrepreneurship Studies and Influences Business Strategies and Innovation

Abstract

Nanostores (known colloquially as tiendita de la esquina, bodega, colmado, almacen, kiosko or lojinha) represent a very traditional form of entrepreneurship in Latin America. These mom-...

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