Administración , una perspectiva global e empresarial

Abstract

The goal of this book is to prepare men and women for exciting management careers, challenging and rewarding. For many years the previous editions have been placed among the best-selling in the world, and for more than a decade, especially those of America Latina, are one of the best-selling publications among Spanish speakers. The work has had a international orientation long before it was fashionable to do so. The fourteenth edition evolves from that tradition and adds a lot of new information regarding the administration effective in the international environment of the 21st century, in addition to incorporating new content on entrepreneurial management in this age of constant innovation. The point of view entrepreneur who arises about the administration is integrated throughout the book along with its dimension international.

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