Cross-Border E-Commerce Security Issues and Protections

Abstract

E-commerce enables brands to reach their customers globally anytime they want to shop and provide convenience to the busy and demanding customer. These days, cross-border e-commerce is accelerating faster compared to domestic e-commerce. Cross-border e-commerce is considered to be a separate body which has its own budget and resource allocation. It focuses on new opportunities that help in gaining market share and sales. This can result in lower marketing costs in the long-term. India contributes 0.8% of a $600 billion global cross-border e-commerce market. Thus, this is an enormous target segment that exporters can focus to expand their international business. There are numerous advantages of cross-border e-commerce, which will be discussed in detail in this chapter. This chapter discusses the meaning of GDPR, the subjects of GDPR, and the effects of GDPR on individuals and organizations. This chapter also states the impact of GDPR on different fields and technologies. In addition, the major cross-border e-commerce security issues are analyzed, and optimal solutions are discussed.

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