UTAUT 2 Model for Entrepreneurship Students on Adopting Technology

Abstract

Digital era infiltrated into various fields, including in the business and entrepreneurship sector. The entrepreneurship students who are the next generation, prospective entrepreneurs in the future must prepare themselves, adopt technology, so they can adapt to changes. Research purposes gain empirical result regarding variables impacted desires and behavior of entrepreneurship students to adopting information technology. This research methodology is using causal quantitative analysis. Data analysis is using path analysis and structural equation modeling. We use UTAUT 2 Model as grand theory. The data collection method uses primary data, distributing questionnaires to students who take entrepreneurship classes. Hypothesis testing in this study uses structural equation modeling approach with path analysis. In data processing, we were utilizes primary data analysis with statistic approach. Output within study proven that the variable PE, EE, SI, FC, PV, Habits affect behavioral intention. While hedonic motivation does not affect BI. Facilitating conditions and habits also partially has significant impact on USE. BI has positive impact on USE. This outcome illustrates that entrepreneurship students are ready to use technology because they have understood the benefits of technology.

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