The Impact of Consumer perceptions to Technology-based facilities at Bobobox Capsule Hotel, Jakarta

Abstract

Consumer perception is one variable the company needs to understand what kind of facilities that will attract consumers to come and stay at the Capsule Hotel. The Capsule Hotel itself is the latest hotel type, which is adapted from the type of traditional lodging in Japan, and now become a simple-trend hotel with the various facilities offered. Technology-based facilities are one of the superior requirements to win positive perceptions of consumers. The purpose of this article is to analyze how consumer perceptions can affect technology-based facilities. A case study was conducted at Bobobox Capsule Hotel. Indicators of consumer perception, namely: advertising, reviews, public relations, social media, and personal experience, are proposed to determine their effect on technology-based facilities indicators, which are; sleeping facilities, technologies amenities, technology in-room access, and technology sophistication. The data analysis technique used is multiple linear regression. The results showed that consumer perception with advertising, reviews, public relations, social media, and personal experiences variables significantly affected the technology-based facilities at Bobobox Capsule Hotel.

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