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The Use of Digital Marketing Strategies in the Sharing Economy: A Literature Review
3 references·2 citing·26 second hop
The Use of Digital Marketing Strategies in the Sharing Economy: A Literature Review (2020)The Use of Digital Marketing Strategies i…Literature review as a research methodology: An overview and guidelines (2019)Literature review as a resear…A model of tourists’ loyalty: the case of Airbnb (2018)A model of tourists’ loyalty:…Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement (2015)Preferred reporting items for…Factors Affecting Women Entrepreneurs’ Success: A Study of Small and Medium-Sized Enterprises - A Review (2023)Factors Affecting Women Entre…Adapting emerging digital communication technologies for resilience: evidence from Nigerian SMEs (2022)Adapting emerging digital com…The Measurement of Observer Agreement for Categorical Data (1977)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement (2009)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration (2009)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Benefits of authenticity: Post-failure loyalty in the sharing economy (2019)Winning strategies for customer loyalty in the sharing economy: A mixed-methods study (2020)Service quality in the sharing economy: A review and research agenda (2021)Meta-analysis in clinical trials (1986)Using thematic analysis in psychology (2006)The art of writing literature review: What do we know and what do we need to know? (2020)How to conduct a bibliometric analysis: An overview and guidelines (2021)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Building Theories from Case Study Research (1989)Three Approaches to Qualitative Content Analysis (2005)Users of the world, unite! The challenges and opportunities of Social Media (2009)Examining the role of Instagram in empowering women entrepreneurs and addressing gender inequality in startup leadership (2024)Dynamic capabilities in action: digital capability, business model innovation and absorptive capacity (2025)Firm Resources and Sustained Competitive Advantage (1991)Corporate Social Responsibility (1999)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)Navigating the innovation frontier: ambidextrous strategies, knowledge creation, and organizational agility in the pursuit of competitive excellence (2024)
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References

  • 2015Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement26,189 cited
  • 2019Literature review as a research methodology: An overview and guidelines11,435 cited
  • 2018A model of tourists’ loyalty: the case of Airbnb98 cited

Cited by

  • 2022Adapting emerging digital communication technologies for resilience: evidence from Nigerian SMEs38 cited
  • 2023Factors Affecting Women Entrepreneurs’ Success: A Study of Small and Medium-Sized Enterprises - A Review9 cited

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