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Journal of Brand Management: year end review 2020 · Study

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ArticleJournal of Brand Management: year end review 2020

Shaun M. Powell2020

Article2020

Journal of Brand Management: year end review 2020

Shaun M. Powell

8 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

2019Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury 2020Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management 2019Sustainability countenance in brand equity: a critical review and future research directions 2020When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment 2020The impact of relational drivers on customer brand engagement and brand outcomes 2020Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?2020Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions 2019When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence

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Details

Year2020

Typearticle

Published2020-10-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations8

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-020-00209-3

openalex_workW3090099384

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