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Competitive location-based mobile coupon targeting strategy · Study

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ArticleCompetitive location-based mobile coupon targeting strategy

Meiling Luo2020

Article2020

Competitive location-based mobile coupon targeting strategy

Meiling Luo · Gang Li · Xudong Chen

25 citations·0/0 files stored·Journal of Retailing and Consumer Services

No readable copy stored yet — this record is metadata only.

Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 25 citations exist upstream.

References

1929Stability in Competition 1990Stability in Competition 1987On the Strategic Choice of Spatial Price Policy 1998Third-Degree Price Discrimination in Oligopoly: All-Out Competition and Strategic Commitment 1999Dynamic Competition with Customer Recognition 1995Competitive Coupon Targeting 2001Individual Marketing with Imperfect Targetability 2015Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Cited by

2022Do customers always adopt buy-online-and-pick-up-in-store service? Consideration of location-based store density in omni-channel retailing 2022The determinants of Women's redemption of geo-targeted m-coupons

Details

Year2020

Typearticle

Published2020-09-28

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations25

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/j.jretconser.2020.102313

openalex_workW3090528112

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