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This article empirically explores the association between accrual earnings management (AEM) and real earnings management (REM) using a sample of 150 non-financial listed firms for the period 2008–2017. The AEM is measured through the original Jones model (1991) and Dechow et al. (1995) model, whereas REM is measured through Roychowdhury’s (2006) model. For empirical analysis, the study estimates simultaneous equations by using ordinary least square (OLS) and the two-stage least square techniques (2SLS). The result of the analysis indicates that there is a negative and significant relationship between AEM and REM, suggesting that Pakistani listed firms employ AEM and REM as a substitute to achieve earnings targets. The results of the study are valuable for auditors and regulators to contemplate, govern and legalize suitable guidelines to enhance the transparency in the financial reporting quality.
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