The Impact of Trust to Online Purchase Intention of Business Investors

Erwin Halim · Marisa Karsen

7 citations0/0 files storedInternational Conference on Information Management and Technology (ICIMTech)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

Trust is a significant factor that affects many people who used the e-commerce platform to meet their daily needs. The increasing use of e-commerce today makes us wonder what kind of e-commerce model can satisfy customers. How about the trust of the business investors' view? Business investors are more likely cautious in making decisions. The managerial level in the Company also has a significant impact on e-commerce strategy. What trust factors influence customers' purchase intentions? This research was conducted to find a correlation between Trust and Loyalty in e-commerce with Purchase Intention. It is therefore known that the factors trust, and loyalty affect the increase in customers' Intention to buy. This research used Sequential Equation Modelling (SEM) to calculate the 107 data set of business investors as respondents at a business exhibition in Jakarta. Respondents were chosen using the Purposive Sampling Method. Data were analyzed model building by using Smart PLS 3.0. This research aims to know the impact of Trust to Purchase Intention of business investors as e-commerce users, to see the opportunity to sell the business to business investors. The result found that Trust to Purchase had a significant impact on Purchase Intention and found four indicators not valid nor reliable.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 7 citations exist upstream.

References

2015Social presence, trust, and social commerce purchase intention: An empirical research 2017Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions 2017National culture and consumer trust in e-commerce 2019Building E-Commerce Satisfaction and Boosting Sales: The Role of Social Commerce Trust and Its Antecedents 2019The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan 2019The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability 2018The role of social media in enhancing guanxi and perceived effectiveness of E-commerce institutional mechanisms in online marketplace 2019Investigating Consumer Attitude and Intention towards Online Food Purchasing in an Emerging Economy: An Extended TAM Approach

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.