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This article concerns individualism, collective awareness and organized resistance in the creative industries. It applies the lens of John Kelly’s mobilization theory (1998), usually used in a trade union context, to “TV WRAP,” a successful non-unionized campaign facilitated through an online community in the UK television (TV) industry in 2005, and finds that Kelly’s prerequisites to mobilization were all present. It explores previously unpublished questionnaire data from a 2011 survey of over 1,000 UK film and TV workers, which suggests that such prerequisites to mobilization are still present in the TV workforce. Finally it examines recent and ongoing mobilization by video game workers as a modern comparison, updating the relevance of Kelly’s theory to explore and consider potential models for a new politics of resistance in the digital age.
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