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ArticleSinfully decadent: priming effects of immoral advertising symbols on indulgence

Jasmina Ilicic2020

Article2020

Sinfully decadent: priming effects of immoral advertising symbols on indulgence

Jasmina Ilicic · Stacey M. Brennan · Alicia Kulczynski

12 citations·0/0 files stored·Marketing Letters

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

2002The self-importance of moral identity.2008The Dishonesty of Honest People: A Theory of Self-Concept Maintenance 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?2008The Origin and Evolution of Religious Prosociality 2002Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence 2005The Unconscious Consumer: Effects of Environment on Consumer Behavior 2010Good Lamps Are the Best Police

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2023“The Exorcist”: a grounded theory on how individuals avoid unethical requests at work

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Year2020

Typearticle

Published2020-10-10

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations12

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11002-020-09544-6

openalex_workW3092350232

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