Generation Z in Indonesia: The Self-Driven Digital

Abstract

Abstract Despite several similarities, Generation Z in Indonesia has specific characteristics that might differentiate them from their colleagues from other countries. Socio-cultural factors such as national values shape their behaviours in many aspects of their life. Specific significant life events in Indonesia such as inhumanity among minorities and damaging natural disasters are also believed to contribute to the development of the specific characteristics of Generation Z in this country. The aim of this chapter is to describe these characteristics as well as the behaviours of Generation Z in personal and professional contexts, including their consumer behaviours. Based on literature and publications related to the topic, it can be seen that people from this generation are realistic but confident with their abilities, especially in using technologies. However, there is a need for social interaction, especially with experts such as their superordinates particularly during difficult times. These characteristics will lead to specific behaviours from Generation Z in Indonesia.

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