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Customer engagement behaviour on social commerce platforms: An empirical study · Study

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ArticleCustomer engagement behaviour on social commerce platforms: An empirical study

Abdelsalam H. Busalim2020

Article2020

Customer engagement behaviour on social commerce platforms: An empirical study

Abdelsalam H. Busalim · Fahad Mahmoud Ghabban · Ab Razak Che Hussin

227 citations·0/0 files stored·Technology in Society

No readable copy stored yet — this record is metadata only.

Digital Marketing and Social Media Customer Service Quality and Loyalty Technology Adoption and User Behaviour

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 227 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2015A primer on partial least squares structural equation modeling (PLS-SEM)1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2014A primer on partial least squares structural equation modeling (PLS-SEM)2003The DeLone and McLean Model of Information Systems Success: A Ten-Year Update

Cited by

2022Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective 2023Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review 2021The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust 2022Digital influencers, social power and consumer engagement in social commerce 2021Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic: the case of online modest fashion SMEs in Egypt 2023Online Impulse Purchase in Social Commerce: Roles of Social Capital and Information Overload 2024How brand familiarity affects green product purchase intention: The moderating role of streamers’ environmental knowledge 2023Does consumer empowerment influence e-payment systems adoption? A digital consumer-centric perspective

Details

Year2020

Typearticle

Published2020-10-21

VenueTechnology in Society

ISSN-L0160-791X

Languageen

Citations227

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.techsoc.2020.101437

openalex_workW3094446745

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