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Brand Storytelling: A Review of the Interdisciplinary Literature · Study

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ChapterBrand Storytelling: A Review of the Interdisciplinary Literature

S M A Moin2020

Chapter2020

Brand Storytelling: A Review of the Interdisciplinary Literature

5 citations·0/0 files stored·Springer eBooks

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Literature, Culture, and Aesthetics Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

1996Sensemaking in Organizations 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2025Advances in Consumer Research 1991Acts of meaning 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1997Dimensions of Brand Personality 1997Dimensions of Brand Personality 2001Brand Community

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2020Storytelling in destination brands’ promotional videosarticle · 19 shared references 2019How Brands Acquire Cultural Meaningarticle · 9 shared references 2015Consuming Brandschapter · 9 shared references 2010Brand‐self identity narratives in the James Bond moviesarticle · 8 shared references 2021Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intentionarticle · 8 shared references 2011Brand Worldsarticle · 8 shared references

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Year2020

Typechapter

Published2020-01-01

VenueSpringer eBooks

Languageen

Citations5

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/978-3-030-59085-7_2

openalex_workW3094928435

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