this work references cited by second hopReferences
- 1973The Strength of Weak Ties40,446 cited
- 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
- 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
- 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
- 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
- 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
- 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix1,813 cited
- 2001Internet forums as influential sources of consumer information1,745 cited
- 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,583 cited
- 2014Word of mouth and interpersonal communication: A review and directions for future research1,466 cited
- 1984Empirical validation of affect, behavior, and cognition as distinct components of attitude.1,438 cited
- 1988High and Declining Prices Signal Product Quality673 cited
- 2005Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice530 cited
- 2005
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work