THE DETERMINANT FACTORS OF MOBILE PAYMENT ADOPTION

Abstract

Indonesia mobile payment industry is growing organically especially since Indonesia is among the top 3 countries of internet users in Asia. Mobile payment has revolutionized the way we manage digital transactions and it offers a wide variety of payment facilities and benefits compared to cash, credit cards, debit cards or other payment methods. The effect of providing mobile payment users with numerous incentives, for example in the form of cashback, is a compelling factor to be investigated on mobile payments adoption in Jakarta, as various mobile payment operators intensively and continuously provide cashback as a means of customer attraction and retention. In this study, UTAUT2 was adapted to discuss the phenomenon that occurred and to compare the effect of providing incentives in mobile payment technology adoption versus the effect of other factors. Eight constructs from UTAUT2 model were carefully taken into this study, where the original constructs of UTAUT2, namely use behavior, behavioral intention, performance expectancy, effort expectancy, facilitating conditions, social influence and hedonic motivation, are maintained, while the construct of price value is adapted to become negative cost so that the present mobile payment industry can be applied more representatively. Despite the frequent practice of service providers giving incentives to customers and prospects, this study discovered that price value did not influence behavioral intention. Furthermore, behavioral intention is affected by performance expectancy, hedonic motivation and facilitating conditions, while use behavior significantly affected by behavioral intention.

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