India's Entrepreneurial Path to Green Market Solutions in Waste Management

Abstract

New technologies and increasing opportunities in sustainable development propel start-ups in the green economy. For an emerging economy such as India, the government is focusing heavily on creating a green economy through changes and development of its governmental policies to strengthen green practices among entrepreneurs and other businesses. Specifically, though, India is focused on creating more marketable solutions for the bottom-of-the-income population. Nonetheless, for green entrepreneurs, starting a business is not easy and even more difficult within the workings of sustainability and other external barriers. Barriers may include weak institutional frameworks, weak supply chains, lack of infrastructure, or lack of regulations, which are more problematic in emerging economies. The chapter defines green entrepreneurship and the green economy while discussing India's policy agendas and path towards green market solutions. It then presents a case study about a green start-up, Carbon Masters, and their path towards an innovative waste management solution.

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