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The mediating effect of customer satisfaction in relationship with service quality, corporate social responsibility, perceived quality and brand loyalty
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The mediating effect of customer satisfaction in relationship with service quality, corporate social responsibility, perceived quality and brand loyalty (2020)The mediating effect of customer satisfac…Factors that Influence Consumer Behavior: A Case Study of a Multinational Consumer Goods Company in Malaysia (2025)Factors that Influence Consum…Brand equity, brand loyalty and the mediating role of customer satisfaction: evidence from medical cosmetics brands (2022)Brand equity, brand loyalty a…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Whence Consumer Loyalty? (1999)
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  • 2022Brand equity, brand loyalty and the mediating role of customer satisfaction: evidence from medical cosmetics brands9 cited
  • 2025Factors that Influence Consumer Behavior: A Case Study of a Multinational Consumer Goods Company in Malaysia5 cited

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