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The objective is to analyze the discursive competition to signify the #NoMeCuidanMeViolan protest, which occurred in Mexico City in 2019. Following the theory and the methodology of the civil sphere, the motivations, relationships and institutions that were imputed to the movement in the competition for its meaning were analyzed in five national newspapers. In methodological terms, 64 journalistic columns were reviewed in order to identify those imputations. The protest triggered: 1) a space of solidarity and empathy to confront violence against women; 2) a dispute about the civility or incivility of the women who participated in the demonstration; and 3) a dispute over the performance of government institutions. It is concluded that women translate demands for inclusion, solidarity and civil membership by altering the social order. One limitation of the analysis is that it puts aside the role of feminist organizations in the dispute over the direction of the march. This limitation should be covered in future research.
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