Introduction to the special section on subsistence marketplaces

Madhu Viswanathan · Ronika Chakrabarti · Paul T. M. Ingenbleek · Srinivas Venugopal

2 citations0/0 files storedJournal of Consumer Affairs

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Innovation and Socioeconomic Development Consumer behavior in food and health Cross-Cultural and Social Analysis

Abstract

Abstract We provide an introduction to the special issue on subsistence marketplaces. We briefly describe the stream of subsistence marketplaces, and the conference series associated with the call for papers. We provide a brief overview of the diverse set of papers in the special section.

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2007Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers 2020Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India 2020Consumer well‐being and social responsibility of subsistence entrepreneurs in subsistence marketplace 2020Quality‐of‐life as chronotopefication and futurization: Subsistence consumer experiences in India 2021Why art matters: Artistic consumer‐entrepreneurship in subsistence marketplaces 2020The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool

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