COVID-19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan

Hung‐Hao Chang · Chad D. Meyerhoefer

105 citations0/0 files storedNational Bureau of Economic Research

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COVID-19 Pandemic Impacts Economics of Agriculture and Food Markets SMEs Development and Digital Marketing

Abstract

We investigate how the coronavirus pandemic affected the demand for online food shopping services using data from the largest agri-food e-commerce platform in Taiwan.We find that an additional confirmed case of COVID-19 increased sales by 5.7% and the number of customers by 4.9%.The demand for grains, fresh fruit and vegetables, and frozen foods increased the most, which benefited small farms over agribusinesses.Online food shopping was highly responsive to COVID-19 media coverage and online content.Because Taiwan did not impose a stay-at-home order, the demand for online food shopping may be similar in other countries after they lift mobility restrictions.

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References

2005Selection on Observed and Unobserved Variables: Assessing the Effectiveness of Catholic Schools 2020Food supply chains during the COVID‐19 pandemic 2013The Role of the Media in the Construction of Public Belief and Social Change 1978The Variable Nature of News Media Influence 2016Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms 2020Pandemic, Shutdown and Consumer Spending: Lessons from Scandinavian Policy Responses to COVID-19 2020Economic thoughts on COVID‐19 for Canadian food processors 2020A shock like no other: coronavirus rattles commodity markets

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