Entrepreneurs create our tomorrows and we have a responsibility to comprehend as well as appreciate what they do. A repositioning of entrepreneurship scholarship is essential, if we are to fulfill our purpose, enact our principles, and engage fully with the peoples, places, and processes of entrepreneuring’s edgy ecotones. We argue for embracing the biosphere and exploring the in-between. We confirm the need for research that champions everyday entrepreneurs and challenges dominant ideal types. We propose and support an ethics of creative and circular frugality. To achieve these consistent and coherent aims, it is time for entrepreneurship to reposition as a connective, heterotopic, engaged, and transdisciplinary ecotone—rich, diverse, and embedded in the in-between.
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