BRAND IMAGE AND PURCHASING DECISION: ANALYSIS OF PRICE PERCEPTION AND PROMOTION (LITERATURE REVIEW OF MARKETING MANAGEMENT)

Hazimi Bimaruci Hazrati Havidz · M. Rizky Mahaputra

22 citations0/0 files storedDinasti International Journal of Economics Finance & Accounting

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Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomenon of the relationship or influence between variables. This article reviews the factors that influence brand image and purchasing decision, namely: price perception and promotion, a Marketing Management Literature Study. The results of this research library are that: 1) Price perception has a relationship and affects the brand image; 2) Price perception has a relationship and affects purchasing decision; 3) Promotion has a relationship and affects the brand image. 4) Promotion has a relationship and affects purchasing decisions; and 5) Brand Image has a relationship and affects purchasing decisions.

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2021E-COMMERCE: THE IMPORTANCE ROLE OF CUSTOMER PERCEIVED VALUE IN INCREASING ONLINE REPURCHASE INTENTION 2021The Effect of Product Quality, Price, and Promotion toward Students’ Purchase Decision for Telkomsel Products

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