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Hábitos de consumo de vino en Canarias: Frenos e impulsores al consumo de vinos canarios

Ricardo Jesús Díaz Armas · Desiderio Gutiérrez Taño · Janet Hernández Méndez · José Manuel Ramos Henríquez · Nisamar Baute Díaz · Edgar J. Sabina del Castillo

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Wine Industry and Tourism Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

El objetivo general con el que se plantea este estudio consiste en, \npartiendo del conocimiento de los hábitos de consumo, evaluar y caracterizar \nla intención de consumo de vino local.

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