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The potential of web awareness as a determinant of dually defined customer value · Study

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ArticleThe potential of web awareness as a determinant of dually defined customer value

Wiesława Caputa2020

Article2020

The potential of web awareness as a determinant of dually defined customer value

Wiesława Caputa · Izabela Krawczyk-Sokołowska · Agata Pierścieniak

18 citations·0/0 files stored·Technological Forecasting and Social Change

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Customer Service Quality and Loyalty Digital Marketing and Social Media Service and Product Innovation

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1991The Competitive Advantage of Nations 2001Consumer perceived value: The development of a multiple item scale 1995Task-Technology Fit and Individual Performance 2016Understanding Customer Experience Throughout the Customer Journey

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Year2020

Typearticle

Published2020-11-16

VenueTechnological Forecasting and Social Change

ISSN-L0040-1625

Languageen

Citations18

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.techfore.2020.120443

openalex_workW3099865112

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