Articlebronze2020

Greenwashing ou écoblanchiment

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Environmental Sustainability in Business Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

Abstract

Parmi les derniers scandales planétaires de greenwashing ou écoblanchiment , nous avons tous en mémoire les accusations des tests truqués ou de fausses affirmations qui ont touché Volkswagen (VAG), BMW, Chevrolet, Ford ou Mercedes-Benz. Mais si le public est aujourd’hui sensibilisé et réagit à ces scandales, même si c’est pour les oublier tout aussi vite une fois passés, c’est aux mouvements écologistes que nous devons attribuer la conscience que nous avons des effets de l’activité humaine sur la planète.

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2020Concepts and forms of greenwashing: a systematic review 1998The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications 2015Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'2013Greenwashing 2003Aux origines de l'écologie 2017The troubling evolution of corporate greenwashing 2014Publicité verte et greenwashing 2010Les effets du scepticisme du consommateur face à la publicité sur le processus de persuasion

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