The Transmission of Moral and Cultural Values across Borders: A Sociolinguistic Analysis of Moral and Cultural Writings on Vehicles in Southwestern Nigeria

Abstract

Using the ethnography of communication approach as the research construct, an examination is made of the domain of writings and stickers on vehicles that communicate moral and cultural values to the type of reader who constitutes the major audience for this type of vehicle insignia. The data used were drawn from face-to-face interviews and questionnaires, as well as from writings on commercial vehicles in southwestern Nigeria. Findings show that writings on vehicles that convey moral and cultural values are veritable linguistic instruments for imparting edifying messages that can help in redirecting and reorientating the general public.

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