Pay models for online news in the US and Europe: 2019 update

FM Simon

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Journalism and Media Studies Media Studies and Communication Media and Digital Communication

Abstract

The analysis presented here is based on examining the online offerings of more than 200 leading news organisations across the seven markets. (See detailed methodology and sample at the end of this factsheet.) As in 2017, we collected data from four broad categories of outlets: daily newspapers (up-market, tabloid/midmarket, business, and regional), weekly newspapers and news magazines, TV news (commercial and public service media), and digital-born news outlets. We sorted pay models into three categories: hard paywalls, where no content is accessible for free at all; ‘freemium’ models made up of a mix of free and premium content; and metered paywalls, whichallow access to a limited number of free articles each month.

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