Methodological insights on measurement and evaluation of compulsive buying behavior among young consumers in Poland: the case of compulsive- and non-compulsive buyers

Abstract

Abstract In this study we focused on the methodological insights, the measurement and evaluation of compulsive buying tendencies among young consumers in Poland. We administered the Compulsive Buying Scale (CBS) developed by d’Astous et al. (in: Goldberg, Gorn, Pollay (eds) Advances in consumer research, Association for Consumer Research, Provo, 1990) for North America and adapted it to the Polish population. Then used the data to develop a Polish version of the Compulsive Buying Scale (P-CBS). The study extended previous methodological work on new consumers’ culture, and more importantly, investigated the compulsive buying in two groups of consumers: compulsive- and non-compulsive buyers. The sample comprised 504 young Polish citizens, aged between 17 and 25 years. In the complex analytical process, we replicated the three-dimensional structure of the CBS scale (d'Astous et al. 1990): the ‘Tendency to Spend’, a 'Reactive Aspect' of compulsive buying, and 'Post Purchase Guilt'. This process included the following steps: the translation of the items, an exploratory and confirmatory factor analysis, based on latent variables theory, and a reliability and validity analysis. Data analyses indicated a satisfactory reliability and validity of the P-CBS. Research findings are presented across the sample and the subsamples of compulsive buyers and non-compulsive buyers.

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