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Immersive Technologies in Retail: Practices of Augmented and Virtual Reality
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Immersive Technologies in Retail: Practices of Augmented and Virtual Reality (2020)Immersive Technologies in Retail: Practic…The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing (2019)The examination of virtual re…Understanding the use of Virtual Reality in Marketing: A text mining-based review (2018)Understanding the use of Virt…The Evolution and Future of Retailing and Retailing Education (2018)The Evolution and Future of R…Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions (2018)Leveraging advertising to a h…A collaborative apparel new product development process model using virtual reality and augmented reality technologies as enablers (2018)A collaborative apparel new p…Technological Innovations Transforming the Consumer Retail Experience: A Review of Literature (2017)Technological Innovations Tra…How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions (2016)How augmented reality apps ar…Enabling smart retail settings via mobile augmented reality shopping apps (2016)Enabling smart retail setting…Perceptions and practices of innovation in retailing (2015)Perceptions and practices of …From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Ten Types of Innovation: The Discipline of Building Breakthroughs (2014)Ten Types of Innovation: The …Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews? 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References

  • 2004Procedures for Performing Systematic Reviews5,198 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2009Reconstructing the Giant: On the Importance of Rigour in Documenting the Literature Search Process1,380 cited
  • 2016Enabling smart retail settings via mobile augmented reality shopping apps544 cited
  • 2016How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions472 cited
  • 2018Understanding the use of Virtual Reality in Marketing: A text mining-based review320 cited
  • 2014Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?206 cited
  • 2018The Evolution and Future of Retailing and Retailing Education193 cited
  • 2019The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing186 cited
  • 2014Ten Types of Innovation: The Discipline of Building Breakthroughs186 cited
  • 2014Fashion retailing – past, present and future136 cited
  • 2017Technological Innovations Transforming the Consumer Retail Experience: A Review of Literature121 cited
  • 2013Ten Types of Innovation: The Discipline of Building Breakthroughs119 cited
  • 2015Perceptions and practices of innovation in retailing

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111 cited
  • 2018Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions92 cited
  • 2018A collaborative apparel new product development process model using virtual reality and augmented reality technologies as enablers91 cited
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