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The main aim of the article is identification of passengers' preferences and satisfaction with public transport services as the basis for evaluating the quality of urban public transport services and it's improvement.Design/methodology/approach: The research included a satisfaction survey of urban passenger transport customers in the city of Żory, where free public transport operates.The literature review provided an opportunity to identify the factors to be assessed in the survey.Findings: The survey has shown that respondents indicate the frequency of buses, punctuality, the technical condition of the means of transport, the number of seats available on the bus during peak hours and the efficiency of air conditioning and heating as the most important improvements in the quality in organization and realization of public passenger transport.These results are the basis for action by the transport provider. Research limitations/implications:The survey concerns only the city of Żory public passengers transport, while the proposed research approach can be used in research for other cities.Practical implications: Adaptation of the transport offer to the passengers requirements in order to encourage them to use public transport more often.This solution will increase the competitiveness of this form of transport in relation to individual transport modes. Social implications:The quality of passenger transport services in the city plays a key role in shaping the quality of inhabitants life.The competitiveness of this form of transport also influences the environmental aspect -among others, the reduction of low emissions.Nevertheless, in order to ensure the use of this form of transport, it is necessary to continuously improve the offer and quality of service provision. Originality/value:The presented research is important in the activities of urban passenger transport operators as it provides information on the importance of factors influencing the growth of interest in this type of services, and therefore is important in building a customer service strategy.
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