Virtual Expo Menggunakan Panggung sebagai Solusi Pameran Online di Masa Pandemi COVID-19

Abstract

Marketing of Micro, Medium and Small Enterprise (MSME) products through exhibitions is an effective means of selling MSME products. However, the COVID-19 outbreak that broke out in early 2020 has a significant impact on the lives of people around the world. Several online marketing alternatives can be done, including: e-Commerce, e-Marketplace, and Virtual Exhibition. Virtual exhibitions can be a solution amid the ban on crowding during large-scale social restrictions. Virtual exhibitions are events that can be watched on computers and cell phones using the internet directly (live streaming) or via Youtube channels from anywhere and anytime. The virtual exhibition and knitting craft workshop entitled "Virtual Expo and Workshop for MSME Malang City was successfully held at Merdeka University Malang on September 12, 2020. Virtual Expo involved 6 MSMEs communities in Malang Raya, each MSME community arranging products at booths along with booth keepers. The knitting workshop was attended by 12 participants on a portable stage. Taking pictures and videos of products and interviewing exhibitors and knitting workshops broadcast live (live streaming). The event applies the results of Higher Education Leading Research in the form of a portable stage and an inflatable stage roof with independent photovoltaic energy. DOI: https://doi.org/10.26905/abdimas.v5i3.4811

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