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Color me moral: White and black product colors influence prosocial behaviors
16 references·3 citing·45 second hop
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References

  • 1988Possessions and the Extended Self9,050 cited
  • 1999Mental accounting matters3,344 cited
  • 2008The Dishonesty of Honest People: A Theory of Self-Concept Maintenance2,874 cited
  • 1977Human Emotions2,868 cited
  • 1980The totalitarian ego: Fabrication and revision of personal history.1,942 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 1995The experience of regret: What, when, and why.1,097 cited
  • 2005Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods1,069 cited
  • 2006Licensing Effect in Consumer Choice966 cited
  • 2000Temporal construal and time-dependent changes in preference.949 cited
  • 2010Do Green Products Make Us Better People?943 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
  • 2002Shame and Guilt890 cited
  • 1973A Cross-Cultural Study of the Affective Meanings of Color849 cited
  • 1998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice831 cited
  • 2009Blue or Red? Exploring the Effect of Color on Cognitive Task Performances

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  • 2023I want to remember: Preference for visual intensity in sentimental purchases18 cited
  • 2025Product packaging and consumer purchase intentions: a structural analysis in the afghan perfume market17 cited
  • 2024More than law‐abiding: A multi‐staged consumer study on brand morality12 cited