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The Shifting of Business Activities during the COVID-19 Pandemic: Does Social Media Marketing Matter?
16 references·7 citing·56 second hop
The Shifting of Business Activities during the COVID-19 Pandemic: Does Social Media Marketing Matter? (2020)The Shifting of Business Activities durin…Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India (2020)Why do small and medium enter…The socio-economic implications of the coronavirus pandemic (COVID-19): A review (2020)The socio-economic implicatio…Information technology innovation and its impact on job creation by SMEs in developing countries: an analysis of the literature review (2019)Information technology innova…The Impact of Sustainability Practices on Corporate Financial Performance: Literature Trends and Future Research Potential (2018)The Impact of Sustainability …Smart Refugees: How Syrian Asylum Migrants Use Social Media Information in Migration Decision-Making (2018)Smart Refugees: How Syrian As…#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns (2018)#Sponsored #Ad: Agency Perspe…Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs) (2017)Antecedents of social media u…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…Past purchase and intention to purchase in e‐commerce (2011)Past purchase and intention t…IT Assets, Organizational Capabilities, and Firm Performance: How Resource Allocations and Organizational Differences Explain Performance Variation (2007)IT Assets, Organizational Cap…A study on the impact of environmental management system (EMS) certification towards firms' performance in Malaysia (2006)A study on the impact of envi…The cartel of good intentions: The problem of bureaucracy in foreign aid (2002)The cartel of good intentions…Strategic use of the Internet by small- and medium-sized companies: an exploratory study (2002)Strategic use of the Internet…Determinants of the intention to use Internet/WWW at work: a confirmatory study (2001)Determinants of the intention…A model of Internet adoption by SMEs (2001)A model of Internet adoption …An exploratory study of small business Internet commerce issues (1999)An exploratory study of small…Unveiling paradoxes: navigating SMEs readiness in the post-pandemic normality (2024)Unveiling paradoxes: navigati…Determinant factors of entrepreneurial ideation among university students: A systematic literature review (2023)Determinant factors of entrep…Entendiendo la adopción de e-marketing en micros, pequeñas y medianas empresas mexicanas (2022)Entendiendo la adopción de e-…Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal (2022)Effective Digital Marketing S…Determinants of Social Media Marketing Adoption in Small, Medium and Micro Enterprises during the Covid-19 pandemic (2022)Determinants of Social Media …A conceptual framework for identifying sustainable business practices of small and medium enterprises (2022)A conceptual framework for id…Factors Influencing Experiential Value Toward Using Cosmetic AR Try-on Feature in Thailand (2021)Factors Influencing Experient…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Economics, Organization and Management. 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References

  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 2020The socio-economic implications of the coronavirus pandemic (COVID-19): A review6,345 cited
  • 2007IT Assets, Organizational Capabilities, and Firm Performance: How Resource Allocations and Organizational Differences Explain Performance Variation947 cited
  • 2001A model of Internet adoption by SMEs828 cited
  • 2018The Impact of Sustainability Practices on Corporate Financial Performance: Literature Trends and Future Research Potential601 cited
  • 1999An exploratory study of small business Internet commerce issues586 cited
  • 2020Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India503 cited
  • 2002The cartel of good intentions: The problem of bureaucracy in foreign aid467 cited
  • 2018Smart Refugees: How Syrian Asylum Migrants Use Social Media Information in Migration Decision-Making447 cited
  • 2001Determinants of the intention to use Internet/WWW at work: a confirmatory study400 cited
  • 2018#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns350 cited
  • 2011Past purchase and intention to purchase in e‐commerce310 cited
  • 2017Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs)270 cited
  • 2002Strategic use of the Internet by small- and medium-sized companies: an exploratory study

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245 cited
  • 2006A study on the impact of environmental management system (EMS) certification towards firms' performance in Malaysia240 cited
  • 2019Information technology innovation and its impact on job creation by SMEs in developing countries: an analysis of the literature review213 cited
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    • 2022Determinants of Social Media Marketing Adoption in Small, Medium and Micro Enterprises during the Covid-19 pandemic12 cited
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